DODICI - ITALIAN SANDWICH CONCEPT

For Dodici, I created the full hospitality concept from the logo and branding to the interior and overall experience. The name, Dodici (Italian for “twelve”), refers to three things: the address (Wittevrouwenstraat 12), the typical lunch hour (12 PM), and the fact that there are exactly twelve sandwiches on the menu.

Dodici is a to-go spot, focused on speed and quality. Guests can take their sandwich with them or enjoy a quick lunch inside.

The logo is strong yet elegant, with pink and red as the main colors. The staff wear shirts with the logo as a back number, inspired by Italian football T-shirts.

The interior is fresh, practical, and inviting. Green wall tiles add character and are easy to clean. The marble countertop and wooden bar bring warmth and contrast. The artwork on the wall is by John Noy, a local Utrecht artist, which adds to the story of the place.

Dodici is a place that shows quality, warmth, and personality in every detail. I'm proud of the final result.